PENGARUH KOMUNIKASI PEMASARAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN DAN MEMPEROLEH LOYALITAS PELANGGAN PERAKITAN MODUL MIKROKONTROLER BERINTEGRASI ( INDUSTRI DKI JAKARTA )

Authors

  • Muhamad Junaidi STIMIK Pringsewu

Keywords:

Marketing Communication, Customer Confidence, Customer Satisfaction, Customer Loyalty.

Abstract

In the business market conducted service companies with customers that service users need to be based on marketing communication, customer market business confidence between vendors with industry in assembling integrated microcontroller module.This study aims to determine the effect of marketing communications, customer confidence in customer satisfaction and impact on customer loyalty CV. Bogor Technologies with industry. Data collection is done through an online questionnaire to the customer or company. The data as much as 20 respondents used as a sempel
this research and SEM analysis using smartPLS 3. The results of data analysis show that marketing communication has no effect on customer satisfaction, marketing communications affect customer loyalty, customer trust affect customer satisfaction, trust no effect on loyalty pelannggan, customer satisfaction has no
effect on customer loyalty.

Downloads

Published

2020-04-26

How to Cite

Junaidi, M. (2020). PENGARUH KOMUNIKASI PEMASARAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN DAN MEMPEROLEH LOYALITAS PELANGGAN PERAKITAN MODUL MIKROKONTROLER BERINTEGRASI ( INDUSTRI DKI JAKARTA ). Commerce Jurnal Ilmiah, 6(3). Retrieved from https://jurnal.pis.ac.id/index.php/commerce/article/view/26

Issue

Vol. 6 No. 3 (2018)

Section

Research Article