ANALISIS MINAT PEDAGANG PASAR KOGA BANDAR LAMPUNG MENJADI NASABAH BANK BRI KANTOR CABANG PEMBANTU JALAN TEUKU UMAR BANDAR LAMPUNG JENY PUSPITA

Abstract

This study aims to to know and to analyze the influence of cognitive and affectiveaspects of the decision market traders the Koga Bandar Lampung take the BRI assistant branch office of teuku umar Bandar Lampung. The sample used in this research was 76 market traders the Koga Bandar Lampung as respondents.The analysis method of this research is multiple linear regression by the use of program SPSS version 20. This research result indicates that the cognitive aspect andaffective aspects concerning the achievement of affective significant of the decision of make a on traders the market of Koga Bandar Lampung. Keyword: Cognitive Aspects, Affective Aspects, Decision A.