ANALISIS PEMASARAN PRODUK INDIHOME PT. TELKOM DI BANDAR LAMPUNG JENY PUSPITA SEKOLAH TINGGI ILMU EKONOMI

Abstrak

The purpuse of this research is to know and analyze the difference interest on PT. Telkom between fixed telephone (single product) and tv a cable (bundling and the sustainability prospect of bundling between fixed telephone and products cable tv. This study using samples from 20 people of respondent that is not a customer and that have become a customer PT. Telkom Product Bundling in bandar lampung as an object of research. Data collection method undertaken directly by using a questionnaire and an interview to the respondents. While the analysis used to know the interest of respondents as well as the prospect of the sustainability of bundling between fixed telephone and products tv cable is SWOT analysis (strengths, weaknesses, opportunities, threats). This research result indicates that the majority of candidates consumers who were respondents interested in buying products bundling pt .Telkom known as indihome and all a regular customer interested in of that product .Candidates consumers still feel that the price bundling monthly products pt .Telkom still relative expensive .Still there are also those who did not yet know bundling pt .Telkom and there are also interested people who is not available tissue.